WHERE: Northside for Business Campus, North Ring Road, Ballyvolane, Cork.
WHEN: Tuesday 9th April @ 4 p.m. – 6 p.m.
RSVP: firstname.lastname@example.org or 021-4211433 by Wednesday 3rd April.
Tea, Coffee & light bites will be provided.
This event is free to PLATO & Northside for Business Members.
SUMMARY: Advertising is dead so how do you create memorable content for your business and brand?
80% of internet traﬃc will be video by 2020 so how can you make sure your business presence is felt?
Joy, Pride, Fear, Hope – People make decisions based on how they feel. So the secret for compelling story content is to appeal to emotions – to emotionise it.
Recent advances in neuroscience have proven audiences are not moved by content unless they connect emotionally with it.
CONTENT: As a former Executive Producer with RTE and lecturer with DCU and CIT, Marie will reveal the insights and skills into how to create that emotional connection.
Examining some of the best brands and businesses in the world, we will see the risks they’re willing to take and explore the new trends in content creation.
Brands and Businesses that fail to connect emotionally will surrender to those who do.
So join Marie for a talk that will transform how you look at content creation.
BIOGRAPHY: Marie Toft – Content Creation Consultant at Emotionise
Marie Toft is an award winning, multi-disciplined content creator and communications executive with over 20 years experience in flagship projects in broadcast, social and print media.
She has worked at senior level for several media organisations including RTE, BBC, TV3, Today FM and SBS Australia.
Her flagship projects include IFTA nominated Creedon’s Wild Atlantic Way, establishing the Today show with Maura and Daithi – Ireland’s most successful daytime show – creating the Taste of Success format for Lidl and RTE and producing three series of The Business.
Using real life case histories as well as demonstrating how your organisation can emotionise, Marie provides lively, dynamic and interactive training to create bespoke emotional content that translates into real business advantage.
See Marie reveal the power of Story on the link below https://vimeo.com/302284239